The other day Pip McCormac at The Sunday Times asked me my thoughts on ski chic for this article:
We put our heads together here at Smith HQ and here are our thoughts:
- Of course style is essential and practicality is paramount, but comfort is a priority if you’re as crash prone as me. Hi-tech gear means you can stay on the slopes (or in my case derrière) all day without getting soggy and cold. This means Dainese over Dior; Spider trumps Chanel.
- Plain, classic colours stay fashionable for longer.
- Online sites can be great for bargains, but you’ll want to try things on and check the fit.
Snow+Rock is a pre-ski season winner and also a great place to get the latest gadgets. Profeet on the Fulham Road is best for boots. For a Russian tsarina look, try winternational.co.uk
- If you’re always a sucker for flashy new goggles, don’t leave it until you’re at the resort to indulge any expensive impulse buying – TK Maxx has often got great deals, but you might need to compromise on size/shape or colour.
And once you have your wardrobe licked, for designer stays on the slopes, you should of course go to Smith Ski to find and book the most style-savvy ski chalets.