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Philosophy of good design: Dieter Rams

Posted by Juliet on October 5th, 2008

In the introduction to the October issue of Elle Deco magazine, editor Michelle Ogundehin references the ten statements made by German industrial designer, Dieter Rams. She celebrates his definition of good design made in the early Eighties in honour of the London Design Festival this month, and the annual design issue of the magazine. At Mr & Mrs Smith, great design is also a subject we often reflect on, so I thought I would share these too on our Blog…

  • Good design is innovative.
  • Good design makes a product useful.
  • Good design is aesthetic.
  • Good design helps a product to be understood.
  • Good design is honest.
  • Good design is durable.
  • Good design is long-lasting.
  • Good design is consistent to the last detail.
  • Good design considers the environment.
  • Good design is as little design as possible.

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