Usually when your job requires you spend the night in…
Fashionistas have flocked to the British capital for London Fashion Week’s shows, after-parties and insider club scene; so if you’re looking for a stylish place to stay in London, we thought we’d pinpoint where some of the catwalk creators showing their A/W 09 collections might bunk up, bed down and tuck in while they’re in our fair city. So here’s our insider guide to six of the best London hotels for the fashion set…
Style Seductive, stylish
Setting Swish SW7
Who’d stay there? Fashion darling and closet romantic Christopher Kane.
Why? A designer unusually admired both by fashion rebels and classic couture fans, Kane’s dual appeal (high-quality high fashion) finds a natural home in this finely tuned temple to modern decadence by hotel-design legend Anouska Hempel.
Designer details Hempel’s layering of texture and fabric pre-empts Kane’s complex organza creations for S/S ’09; and the graphic striped theme in Blakes Hotel bedrooms is the perfect complement to the Deco-feel ribbon-appliqué dresses in his new Autumn collection.
Fashion tribe Natalie Massanet, Emma Watson, Nelly Furtado, Yasmin le Bon.
Price tag £175–£995 a night, plus VAT.
Style Fun, fresh townhouse
Setting Smart South Ken side street
Who’d stay there? Go-to glamour girl, Jenny Packham.
Why? With her love of red-carpet romance, feminine florals and jewelled party frocks, Packham exudes a chic joie de vivre that’s perfectly matched by Kit Kemp’s happy-go-lucky colour scheme and hand-picked art works. As well as perennial party palace, Boujis, Number Sixteen’s handy for the LA designer’s LFW show, in the BFC tent at the Natural History Museum.
Designer details The tailor’s dummies covered in bright graphic fabrics, gently clashing cupcake colours and African sculptures in the conservatory will all strike a chord with real-life wallflower Jenny.
Fashion tribe Keira Knightley, Katy Perry, Sarah Jessica Parker, Elizabeth Hurley.
Price tag From £120–£270 a night, room only.
Style Art-inspired shabby chic
Setting Crux of King’s Cross
Who’d stay there? PPQ designers Amy Molyneux and Percy Parker.
Why? Declaring their inspiration for 2009 is ‘Make do and mend’, this artsy-crafty duo are known for weaving a homespun, hand-knitted flavour into their designs, so Rough Luxe’s avant-garde take on the vintage look is right up their style street.
Designer details Spruced-up second-hand lampshades, photographic-print wallpapers and ceiling mounts, contemporary Lieux lights, artfully distressed wall finishes and quirky ‘found’ art – including pieces by Susan Shrup, Javier Piñón and Daniel Baker.
Fashion tribe Henry Holland, Agyness Deyn, Peaches Geldof, Lily Allen.
Price tag £155–£250 a night, including Continental breakfast.
Style Victorian opulence
Setting London’s museum-land
Who’d stay there? Queen of British fashion heritage, Vivienne Westwood.
Why? Viv’s current style manifesto cites culture, classical music and paintings as major influences: the Gore’s theatrical sense of history and proximity to the V&A and Royal Albert Hall makes it the perfect pad for the punk pioneer.
Designer details Elizabethan portraits, needlepoint cushions, a massive oak four-poster in the Tudor Room bring costume-drama ruffs and corsets to mind; while the pale pleated silks, French chaises longues and canopy bed in the Dame Nelly Melba room is crying out for powdered wigs and beauty spots.
Fashion tribe Dita von Teese, Kate Moss, Roisin Murphy, Nigella Lawson.
Price tag From £149–£440 a night, room only.
Style Witty British bolthole
Setting Theatreland thoroughfare
Who’d stay there? Avant-garde feminine funster Giles Deacon.
Why? Quirkily colourful interiors, unusual design details, an eye-popping indoor pool-cum-bar and a made-for-peoplewatching restaurant make the Haymarket Hotel a lavish and theatrical backdrop for Giles’ structural creations. Plus it’s close to London’s tailoring centre, Savile Row.
Designer details Bold artwork in the hotel’s lobby lounge, vibrant signature colours and futuristic sculptures marry well with the Giles aesthetic.
Fashion tribe Karen Elson, Anouk Lepere, Erin O’Connor, Katie Grand.
Price tag From £250 a night, room only.
Style Italian elegance
Setting Kensington parkside
Who’d stay there? Dress-to-excess exponent Julien Macdonald.
Why? With former Givenchy and Chanel collaborator Macdonald, it’s all about the strong and sexy, and the Welsh fashion wizard pulls no punches when it comes to high-octane glamour – so the Baglioni’s luxe Italian-style décor is right up his Royally approved street. The hotel’s glitzy cocktail bar and personal-shopping services are an added attraction.
Designer details All shiny mirrored surfaces and gold accessories, with bronze and gold velvets plus glass chandeliers in Brunello restaurant, and sleek marble and chrome to dazzle in bathrooms.
Fashion tribe Kylie Minogue, Kelly Brook, Liv Tyler, Joely Richardson.
Price tag From £260–£1,900 a night.