Goosebumps campaign

Drum roll please… Ladies, gents, discerning globetrotters, we’d like to introduce Perth‘s all-singing, all-dancing* new boutique hotel – the very first in Australia’s most remote, yet coolest city – it’s cultured, it’s chic and oh-so-very cool, say hello to the Alex Hotel.

*We’re sorry, the hotel does not sing or dance. But there are two things you should know:

1 Alex Hotel was partly dreamt up by legendary WA epicure Nic Trimboli (Bread in Common, Gordon St Garage), so arrive hungry – and thirsty: after all, Trimboli’s first venture was cult craft brewery Little Creatures.

2 Dressing to impress is too try-hard for this stay; but you’ll want to look decorous swanning about the Arent & Pyke-designed spaces and draping yourself over bespoke Douglas and Bec furnishings. Nearby vintage store Revival has a cache of colourful 1970s ponchos that will make bed-head hair look artful. Accessorise with insouciance.

You’re ready. Now, let’s nose around this brilliant boutique stay:

The Alex Hotel's roof terrace THE ROOF TERRACE  Let’s start on a high. The hotel’s roof terrace is a delightful spot to sip a craft beer, plonk down on a fainting couch and flip through a novel, or gaze sultrily out to the shining towers of the CBD and art deco fancies of Northbridge. Taking stock of the surrounding gig venues, galleries and theatres will make you feel more cultured, and from on high you can plan the route you’ll take on the hotel’s Lekker bikes, free for guests to borrow (see header image). But not keep.

The Alex Hotel THE BOUDOIRS  Room decor and extras are kept simple (block colours, considered modernist details and Aussie Sodashi toiletries), and Italian Beltrami linens and Bemboka blankets make beds dreamily snooze-worthy. Rooms at the top floor of the black-and-white block have mini balconies with maximalist views. We like. Don’t lie in too late – breakfasts here are a serious foodie affair…

Alex Hotel's breakfast buffetTHE BREAKFAST  Even by Perth’s high breakfasting and brunching standards, the Alex’s morning offering impresses. Those muffins and friand cakes are freshly made; and the flour-dusted, lightly warmed loaf hails from Nic Trimboli’s Bread in Common bakery. The coffee pot’s filled with a single-origin Mano a Mano brew that’ll have you leaping out of bed, then prancing around the city after your sixth cup.

Alex Hotel's loungeLOUNGING AROUND  If you flop out of bed at 11am, worse for wear after a few glasses of Margaret River’s finest at de facto hotel eatery Shadow Wine Bar & Dining Room, and – quelle horreur – not even an artisanal crumb of the breakfast buffet is left, don’t fret. You can crumple into a woozy heap on the lounge sofas, where kindly staff will proffer cups of super-strength coffee and charcuterie platters.

Alex Hotel's mezzanine loungeLOUNGING AROUND SOME MORE  The mezzanine lounge is equally restful, with a soul-edifying selection of art and design books, one of the most intriguing honesty bars we’ve seen (hello, Eagle Bay Brewery kolsch…) and an art collection that’s an amuse bouche for the visual feast at Art Gallery of Western Australia close by – if you can bear to leave your spot on the jewel-hued sofa.

And if you can, you’re made of much stronger stuff than we are.

If the Alex sounds like your kind of guy, why not get to know this soon-to-be-mobbed boutique hotel in Perth better? Or take a look at our other retreats in Western Australia