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So – yesterday, I had lunch with John Hitchcox at Electric House (of Soho House Group fame). You may not know his name but you will certainly have heard of:

a) at least one of his building projects (Jia, The Gramercy – not to be confused with Ian Shrager’s New York hotel).

b) his business partner, design genius Philippe Starck.

His company, Yoo, creates amazing developments all around the world – from apartment buildings to hotels – on a grand scale.

We were chatting about the growing trend in stylish self catering – something we’ve explored with Smith and Friends. One of John’s most recent projects is the Lakes by Yoo,  a 650-acre site just an hour and a half from London in the Cotswolds.


The area used to be a series of quarries, but they’ve now been filled and landscaped to create beautiful lakes surrounded by lush greenery. Also planned for the site are cycle paths, a private swimming pool, fishing spots, a 100-suite hotel and several dozen lakeside houses (some of which will make fabulous stylish self-catering properties). With Jade Jagger and Philippe Starck involved in various elements of the design, as well as John’s own team, it’s guaranteed to turn a few heads. We can’t wait to see the end result.

Thanks for lunch John!

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