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Discerning travellers can now share their experiences through a new digital community, Pocket Journal – the perfect way to celebrate the launch of chic new super-light binoculars, the CL Pocketand have those memories lead to more special escapes.

pocket journal

‘Smoasting’ – yes, that really is the ridiculous portmanteau for social-media boasting: you know, when we post show-offy pictures about the glamorous places we’ve been? Despite the silly label du jour, we’re a sucker for a slick platform to do it on. So hail be to Swarovski Optik who has made the magic happen and now their online technology will let your bragging manifest as inspiring, useful and beautiful Pocket Places. Just go to Swarovski Optik’s CL Pocket Journal travel platform, register an account, and creating a new post is as easy as…

  • 1… (upload a landscape-format photograph or video)
  • 2… (write a snappy headline and juicy caption or detailed short story)
  • 3… (press ‘publish’)

Imagine if sharing those insider travel tips and wanderlust-inducing images also earned you points that saved you money on stays at Mr & Mrs Smith. Well, CL Pocket Journal posts actually do… With extra points if you share through Twitter, Facebook, Google+, Pinterest or Tumblr. We would love to see your photos – tweet us @smithhotels and @SwarovskiOptik.

Even better – stay at one of 10 esteemed Smith hotels and you can experience the brand-new just-released CL Pockets for yourself – and you will get the chance to win your own pair (worth from £540). The hotels lucky enough to have been given these extra-special award-destined binos from the world-leading creators of telescopes and optronical instruments for you to borrow are…

Soho House Berlin

Sure those binos will be handy on obvious eye-opening trips such as on safari or in the wilderness. But they also help you get more out of every excursion or outing – don’t miss a thing at festivals, get up close and more personal on city tours, spy from your boutique-hotel bedrooms. Yes – luxury travel just got a little more look-at-me. CL Pocket binoculars are available in three stylish shades: black, green, or sand-brown, and the 25mm lens magnifies what you’re looking at up to a whopping 8–10 times. Available from from this month.

ny mural

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