Spring’s a superb time to head for the hills. The changeable British weather won’t be a problem at Cowley Manor hotel in the Cotswolds: if the sun shines, there are acres of undulating English countryside in which to frolic… and if it rains, this boutique bolthole’s billiard room is the perfect place to hide out.
Style Modernised manor house
Setting Rolling Cotswolds countryside
As the adage goes, art gives voice to that which is unspoken, and this year’s Sleep Awards saw three very different hotels take contrasting approaches to their graphic design. The overall winner was Citizen M, Amsterdam.
Within a very competitive and progressive industry, hotels’ artwork – from illustrations through to font choice – has to work extremely hard. It needs to communicate brand values as well as convey the property’s look, feel and experience as translated into its website, brochures and the decor itself.
A judge at the awards, I hosted this category and this functional factory-built property in Amsterdam airport whose identity is intended as the antithesis of corporate (Citizen M) stood out as the strongest contender. Its illustration were especially imaginative and out-there, and conveyed the brand values well – as an all-things to all-travellers kind of hotel.