Citizen M wins Graphic Design Award at Sleep

As the adage goes, art gives voice to that which is unspoken, and this year’s Sleep Awards saw three very different hotels take contrasting approaches to their graphic design. The overall winner was Citizen M, Amsterdam.

Within a very competitive and progressive industry, hotels’ artwork – from illustrations through to font choice – has to work extremely hard. It needs to communicate brand values as well as convey the property’s look, feel and experience as translated into its website, brochures and the decor itself.

A judge at the awards, I hosted this category and this functional factory-built property in Amsterdam airport whose identity is intended as the antithesis of corporate (Citizen M) stood out as the strongest contender. Its illustration were especially imaginative and out-there, and conveyed the brand values well – as an all-things to all-travellers kind of hotel.

Sleep Awards 2008: Nominations

This year I’m a judge in the Sleep European Hotel Design Awards. The winners will be announced at the Sleep Awards 2008 ceremony is on 6 November at Sofitel, terminal 5, Heathrow.

The awards recognise the work of architects, designers, and developers across 18 different categories. They are judged by a panel of leading hotel designers, architects, owners, operators and developers, as well as respected journalists, editors and commentators on hotel design. Here’s who was judging what…