Author and editor Peg Samuel set up Social Diva, a diary-planning site full of insider info on the elite and exclusive events going on in some of Mr and Mrs Smith’s favourite cities, including San Francisco, Los Angeles, New York, Miami and, coming soon, London. We talk parties, preening and how exactly one becomes a diva…
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First of all, Peg, can you tell us what Social Diva is and what inspired you to start it?
Social Diva is the go-to resource for all of a woman’s social needs. I wanted to build a resource that talks about the hottest, newest and most noteworthy things that a social, fabulous woman would need to know paired with unique events that would allow the best and brightest to mix and mingle. I combined my knowledge of the internet with my passion for events and voilà, Social Diva was born!
Okay, so now tell us a bit about the diva behind the operation - what’s your background, and what first made you assume the mantle of diva-hood?
I started Social Diva in an attempt to answer to the infamous and age-old question, ‘Where can a girl go to have some fun?’ I wanted to create a solution to weekday and weekend doldrums where doing the same things with the same people can become such a drag. I began to produce unique, hip, exciting events with creative, carefully selected themes with hopes of making going out more exciting and fun.
Since founding Social Diva in 2000, my business sense paired with my love of all things social has allowed me to do what I love most: connect, socialise and promote really fabulous products and events.
What can we expect to find on the Social Diva site?
All sorts of things! The Social Diva site always has amazing things to do, fun and unique events, new and noteworthy places to go, luxurious destinations for relaxation and pampering, and experts to help with health and wellbeing. If it’s on our site, it’s all Diva-tested, Diva-approved.
Do you have three top tips for a diva-worthy social life?
1. Always take care of yourself first. You have to be solid to be the best for others.
2. Make sure both your insides and outsides are cared for properly: healthy eating, exercise, hair maintenance, a great mani-pedi and fab shoes and you should be set! It’s all about balance.
3. Smile. It uses fewer muscles than frowning and people will always wonder what you know that they don’t.
[Smiling] And how do you decide whether to feature an event on Social Diva?
My staff and I just live our lives and see who impresses us when we are out and about. Social Diva is more than just cool places: it has to be truly new and noteworthy to make it into Social Diva. Everything about a location, an expert or a service has to be completely on point.
We see where you’re coming from. One of the things your new book promises to reveal is how to fit your life into a clutch bag. Can you tell us more about it? Or do we have to buy a copy?
I’d love to tell you about the book but there are so many amazing tips, tricks and advice in there that you’re really better off buying it. Pick up a copy of How to Be a Social Diva: an Essential Guide for the Girl about Town and then put it in your clutch bag for quick reference. It’s essential reading for the ultimate Diva.
And what are Social Diva’s plans for the future? Are we likely to see a Diva London site any time soon?
More everything is our motto! We’re realising how many fabulous women are ready for this type of thing in London so we’re working on it.
We’ll look forward to it. What’s been your most memorable event so far?
We host so many fabulous events I’m not sure if I can pick just one. Some of my favourites have been the Turks and Caicos Film Festival, our Summer Soiree at the Hotel on Rivington Penthouse, and our annual Yoga Surf Beach Adventure. It’s never boring here at Social Diva!
And your biggest let-down?
I’m not sure I believe in let-downs; only experiences for growth.
Is there a dream event you’re determined to get onto the guest list for? Or a past event that you wish you could have attended?
As far as past events, I really wish I’d been able to party at legendary nightspot Studio 54 back in the Seventies - what an amazing party that must have been. As far as dream events, my social calendar is pretty packed right now so I’ll have to get back to you on that one.
So fabulous. What is your essential kit/outfit for an A-list event? Or, what do you never leave home without?
My advice is that if you treat life like an A-list event, you’re always ready for something amazing to happen to you. Having said that, never leave home without your lip gloss and phone.
Where’s your favourite place in the world? Any top tips for anyone visiting?
My heart belongs to New York City. If you decide to come visit, read www.socialdiva.com/newyork and you’ll be prepared for everything.
And do you have a favourite hotel? What makes it your favourite?
One of my favourites (and we write about it in the book) is the W Hotel. Any place that has a “Whatever Whenever” button on the phone and has the service to back it up is always at the top of my list.
Oh, wow. We love service like that at Smith. Do you know St Regis in Washington DC has butlers equipped with BlackBerrys, ready to receive your every emailed request? But, back to business, who would be your ideal travel companion?
Someone who is flexible, adventurous and has a taste for the highest quality things in life always makes a great travel companion. You don’t need a ton of money to travel well; you need a discerning eye, excellent taste and a sense of adventure.
Share some secrets from your travel address book with us: your favourite restaurants, Miami clubs, New York bars, favourite shops…
My favorite rooftop is at Soho House in NYC’s Meatpacking District. It’s my home away from home. I adore the Miami Standard spa - so relaxing and sublime. Everything about it is high quality and so well done. My favourite nightspot right now is SET in Miami: super-sexy, amazing vibe and the best sound system out there. You’re always in for an amazing night at SET.