Usually when your job requires you spend the night in…
Have we got news for you: Boris Johnson is often accused of being a bit of a twit, but Londoners will be laughing on the other side of their faces when they hear he’s poised to turn a pretty profit out of the costly London bendy-bus
Boris had the brilliant idea of inviting a number of top entrepreneurs to pitch on what to do with the notorious articulated buses that will no longer stay in London.
Gordon Ramsay wanted to transform them into a chain of gastrobuses; Xfm wanted to create intimate moveable music venues along the lines of Australia’s party buses; but we’re proud to announce that it was boutique-travel specialists Mr & Mrs Smith’s winning idea of turning them into boutique bendy-bus boltholes that won the day.
The ‘pitch clincher’ for Mr Johnson was that the business wizards here at Smith HQ – partly inspired by the Cool Britannia double-decker performance at the Beijing Olympics – have already sold them to Emirates hotel operator the Royal Star Investment Group as a concept mobile luxury village to tie in with one of the biggest new tourist developments in Dubai – to include the world’s biggest hotel – Bawadi; until phase one of the project is complete, they could also be used to host VIPs during one of Dubai’s annual events, such as the Dubai Gold Cup and the Dubai Desert Classic.
The genius of this five-star hotel accommodation on wheels is that guests can choose where in the world they want to wake up: the new Vegas-style tourist complex will be comprised of global landmarks, so holidaymakers simply pick their bus stop and rest their heads in Europa, next to a remodelled London Bridge, Acropolis and Colosseum, or park up alongside the Golden Gate Bridge and Mount Rushmore in the Americas. As for on-bus services, ring the bell and a 24-hour private butler dressed as a conductor is at your call. All aboard!
To find out more about this exciting project, visit our bendy-bus boutique hotel home page…