Smith Travel BlogTravel tales and hotel news from the boutique hotel experts at Mr & Mrs Smith

Mr & Mrs Smith get into bed with Boris and his bendy buses

Posted by Lucy Fennings on March 31st, 2009

Mr & Mrs Smith Hotel CollectionHave we got news for you: Boris Johnson is often accused of being a bit of a twit, but Londoners will be laughing on the other side of their faces when they hear he’s poised to turn a pretty profit out of the costly London bendy-bus London Mayor Boris Johnson at the bendy-bus boutique hotel launch
decommissioning debacle.

Boris had the brilliant idea of inviting a number of top entrepreneurs to pitch on what to do with the notorious articulated buses that will no longer stay in London.

Gordon Ramsay wanted to transform them into a chain of gastrobuses; Xfm wanted to create intimate moveable music venues along the lines of Australia’s party buses; but we’re proud to announce that it was boutique-travel specialists Mr & Mrs Smith’s winning idea of turning them into boutique bendy-bus boltholes that won the day.

Bendy Bus Boutique Hotel mock-up

The ‘pitch clincher’ for Mr Johnson was that the business wizards here at Smith HQ – partly inspired by the Cool Britannia double-decker performance at the Beijing Olympics – have already sold them to Emirates hotel operator the Royal Star Investment Group as a concept mobile luxury village to tie in with one of the Bawadi\'s Europa hotel project in Dubai, UAEbiggest new tourist developments in Dubai – to include the world’s biggest hotel – Bawadi; until phase one of the project is complete, they could also be used to host VIPs during one of Dubai’s annual events, such as the Dubai Gold Cup and the Dubai Desert Classic.

The genius of this five-star hotel accommodation on wheels is that guests can choose where in the world they want to wake up: the new Vegas-style tourist complex will be comprised of global landmarks, so holidaymakers simply pick Bawadi\'s Americas resort project in Dubaitheir bus stop and rest their heads in Europa, next to a remodelled London Bridge, Acropolis and Colosseum, or park up alongside the Golden Gate Bridge and Mount Rushmore in the Americas. As for on-bus services, ring the bell and a 24-hour private butler dressed as a conductor is at your call. All aboard!

To find out more about this exciting project, visit our bendy-bus boutique hotel home page…

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60 Responses to “Mr & Mrs Smith get into bed with Boris and his bendy buses”

  1. Your e-mail arrived at 11.15 on the 31st March – 45 minutes early !!

    By Ben Jones

  2. Well done, you got me fair and square.

    In my defence I didn’t realise it was April 1st, but that’s no excuse. Not a bad idea tho’, a) for those who like gimmicks, and b) to get rid of those totally inappropriate for London streets, buses

    By Terry Burke

  3. It’s a splendid idea.. how much is it though?

    By Obaa

  4. It’s just a shame that Bawadi has been cancelled – oops, indefinitely postponed – then

    By Peter Higgins

  5. very funny april fool- you got me!

    By claire coulthard

  6. This must be an April Fool!!

    By Julia

  7. April Fools?

    By Geraint Richards

  8. happy April fool’s day to you too.

    By sandie

  9. Happy April 1st Mr & Mrs Smith!

    By Ben Aspinall

  10. April fool anyone?!

    By Rich

  11. A very good Aprils fool

    By andrew low

  12. This wouldn’t have anything to do with the fact that today is April 1st would it???…. :)

    By Mike Beaumont

  13. Ha ha haaa….April Fool’s Day…this put a smile on my face this morning! Keep up with the good work! :-)
    Best regards
    Jo

    By Jo

  14. Well, I’m so glad I remembered that it’s April Fool’s Day before falling off my chair in disbelief…

    By Wolf Luecker

  15. Love the April fools – very convincing!! I think this is a good business proposition….it could work you know!!

    By Sharon Dray

  16. You guys always pull a great April fools out of the bag! Can’t wait until next year’s!!!

    By Ian

  17. You brightened my morning. Great ‘April Fool’. Well done!

    By Trudi-Joy Levy

  18. Are people REALLY going to fall for this? ;-)

    By Gordon

  19. You got me! I am indeed an fool

    By Damn!

  20. Not as revolutionary as it sounds. The idea has been around for years: http://www.rotel.de/rotel-tours/de/index.php

    By Margaret Leach

  21. Good one.. lucky you got this one in just in time before the internet got taken down for its annual clean.

    By Simon

  22. Congratulations Smiths! Get into bed with Boris and you end up with buses and a mock Vegas. In one fell swoop you have repositioned your name from ubercool chic to ridiculous tat. A butler dressed as a conductor, haha. Will all the chambermaids look like Olive from on the buses as well?

    By Harry

  23. Doh! Just seen the date. I’ve been had ain’t I?

    By Harry

  24. Please tell me this is an April Fool’s joke!!??

    By Sasha

  25. april fools, eh? x

    By banksy

  26. Clearly 01 April!

    By Ione

  27. Will travel agents be able to sell it?

    By Martin Ferguson

  28. It’s a great idea but who drives the bus? It’s a little intimate for a private driver as one of the maximum of 4. Surely you need a special drivers licemce as well?

    By Belinda Coleman

  29. Wake up , smell the coffee , its April the 1st !

    By Richard Skaife

  30. Yes but will you book one, wait for ages and then have three come along at once?

    By helen

  31. Hi there, happy Wednesday – thanks for all your comments! I trust you’re going to our dedicated website on this project too? http://www.mrandmrssmith.com/bendybus

    By Juliet

  32. Great idea!!!!

    Will my Oyster card still work?

    By Ged Malone

  33. April Fool

    By Paxton Dewar

  34. Can you only book it on the 1st of April?

    By Sara Hall

  35. Oh dear, I’ve been conned! Nice one! I think it would’ve been a brilliant idea though, most likely it would cost a bomb.

    By Roo

  36. Am I the only person who has noticed the date of this “news story”?

    By Simon Witter

  37. April Fool to you too – !!!

    By Liz Mitchell

  38. Does it take Oyster cards?

    By Charlotte

  39. Excellent ! brilliant april fool!

    By Emma

  40. Oh dear… I had forgotten the date & you almost had did me up like a kipper with this story! Not a bad idea though!

    Did you know that they’ve taken the word ‘gullible’ out of the dictionary!? ; )

    By Ellie

  41. Brilliant, great to have something to smile about!

    By Angela

  42. Great April fool, though as I read it after midday does it count?

    By Andy Castledine

  43. Doh! There go my plans for a ‘bendy’ romantic getaway..

    By Rory Joseph

  44. This was my first introduction to Mr & Mrs Smith April Fool jokes and you got me!!

    By Jax

  45. This is the first April fool I receive this year :)great one :)

    By Younes

  46. you had me last year with buckingham palace!! some good ideas though for boris! look forward to next years

    By Sarah S

  47. great april fool! :)

    By Christoph

  48. Of all the April Fool’s blog posts I read yesterday, this was by far the best!

    By Erica

  49. […] Get the low-down from the original style-seekers’ latest good-time hunting expeditions, find destination inspiration and insider tips from around the world. Welcome to the official Smith blog: we hope you enjoy your stay Home Previous post: Mr & Mrs Smith get into bed with Boris and his bendy buses […]

    By Bendy-bus hotel

  50. You didn’t catch me out this year, I did fall for last year’s ‘stay the night at Buck’s palace’ so that’s 1-1 so far! I look forward to next year’s April fool!

    By Vikki

  51. Fab april fool…however din’t actually read till the 3rd april!! To be perfectly honest anything is possible these days and I would not be surprised!

    By Mrs E

  52. I only got it when I read the comments. Oh dear.

    By Shani

  53. […] an exciting month indeed. Not only did we manage to amuse/confuse/annoy hundreds of people with our boutique bendy bus April Fool ruse, but we’ve also just introduced some of the most exciting hotels and […]

    By Luxury hotels

  54. […] so not all of you were taken in by our April Fools joke (Mr & Mrs Smith’s bendy-bus boutique hotels in Dubai), but if it piqued your interest in […]

    By Dubai hotel review: Desert Palm

  55. I have recently used the Mr and Mrs Smith service and found it to be excellent and well worth recommending even if there was no bendy bus

    By thevanboy

  56. Hello there, Happy Fool’s Day!

    A man went into a bar in a high rise. He saw another man take a pill, take a drink, walk to the window and jump out. He flew around for a minute and zipped back into the bar.
    As the amazed newcomer watched, the man repeated this twice more. Finally the man asked if he could have a pill. The flier said it was his last one. The man offered five hundred dollars to no avail, so he made a final offer of a thousand dollars. The man said that it was all he had on him.
    The flier reluctantly gave in, took the cash, surrendered the pill, and turned back to the bar. The man took the pill, took a drink, went to the window, and jumped out only to fall to his death. The bartender walked over to the flier at the bar and, wiping a glass, said, “You sure are mean when you’re drunk, Superman.”

    Happy April Fool’s Day!

    By Norene

  57. lol that is just awesome post!

    By Lena

  58. […] “And I stop writing.” This is too funny. Perhaps it was an April Fools joke-story (like the Dubai double-decker boutique hotel bus announcement from Mr and Mrs Smith) and Hari missed the deadline? But I, for one, am hoping it’s a […]

    By Vinabrand News Express » The Dark Side of Dubai: a hilarious must-read parody of the Dubai-bashing genre

  59. […] “And I stop writing.” This is too funny. Perhaps it was an April Fools joke-story (like the Dubai double-decker boutique hotel bus announcement from Mr and Mrs Smith) and Hari missed the deadline? But I, for one, am hoping it’s a […]

    By The Dark Side of Dubai: a hilarious must-read parody of the Dubai-bashing genre | Vinabrand Travel Express | New York City Travel

  60. […] Round the bend? Boris Johnson’s Bendy Buses become Dubai’s latest hotel gimmick __________________________________________________________________________ WE LOVE… A GOOD COMPLAINT Ok, we don’t really like complaints (because that means something’s gone wrong), but we’ll bend over backwards to fix any problem we can. But some stuff is beyond our control. Like the tides, for example. Or the phases of the moon. These are things we’ve had complaints about… […]

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