Smith Travel BlogTravel tales and hotel news from the boutique hotel experts at Mr & Mrs Smith

So cool at SOTO

Posted by Sarah Jappy on April 16th, 2010

Smith’s recent love-in with ELLE Decoration travel supplement wouldn’t have been possible without our city spies updating us on where to go, what to do, and who to do it with.

One such trusted trend-reporter is Philip Gaedicke, based in Berlin. Philip opened his new boutique, SOTO, just last week, and since we couldn’t be there to celebrate with him, we thought we’d send our congratulations (and shopping list) via the blogosphere. SOTO is a stellar-stylish store at Torstrasse 72 in Mitte, stocked with clothes, homewares and accessories.

Unsurprisingly, SOTO’s launch night attracted some of the city’s most beautiful dwellers – as the pictures Philip shared with us show. We want to hang out in the white-walled space, sipping beers and flirting with bespectacled Berliners, choosing which checked shirt or denim jacket to take home with us. Post-purchase, we’d parade around in our finery at either Lux 11 or Schlosshotel im Grunewald. Then, we’d don our new threads, hop on some bicycles and browse Mitte’s galleries and restaurants.

That’s it Philip, we’re booking flights now. And we’re bringing two empty suitcases with us…

Favourites


2 Responses to “So cool at SOTO”

  1. […] little numbers are all about restraint. Further down the road, on the same side, you’ll find SoTo at number 72, Philip Gaedicke’s fantastic menswear boutique: pick up a few of his cool […]

    By City guide to Berlin: where to eat, shop and stay

  2. I’ve got to visit Berlin it’s only few hours by train from my city and i have never been there, i’ve heard and read that there is a lot of great shops with nice and original stuff and that Berlin is really artistic city.

    By Mike Wazowski

Leave a comment